Define your UVP for marketing that drives results
You and your UVP Your Unique Value Proposition (UVP), identifies what makes your organization unique – what you can do that no one else can. It’s a key component of developing your brand. Defining your UVP should inform every aspect of your marketing strategy, including your logo design and visual brand, and all aspects of your marketing outreach, including website, investor relations presentation, branded materials, and so on. Not to mention, it informs your customers [...]