About
Lisa Chicules
Life is far too short to settle for mediocre results. So, let’s shake things up, shall we?
My name is Lisa Chicules and I work with leaders in the entrepreneurial, corporate and non-profit spaces to bring their vision to life through strategies that motivate and propel growth – and I’d love to do the same for you.
With over 20 years of experience in marketing, branding and the not-for-profit world, I’ve been recognized as the driving force behind concept innovation, brand discovery and positioning, and change management for a wide variety of corporate, private, and not for profit organizations.
Through Lisa Chicules Consulting, I leverage this experience to help:
- Entrepreneurs create a strong brand foundation so they can reach new levels of success and stand out in a sea of sameness.
- Not-for- profit Leaders translate their vision into strong and compelling strategic plans that further the mission and drive revenue.
- Business Leaders develop, communicate, and execute on brand strategies that get noticed and produce results.
My Story
After completing a Bachelor of Arts degree in Finance and Economics at the University of Western Ontario, I began my career in advertising, where I had the privilege and pleasure of contributing to exciting campaigns at world-renowned agencies including J. Walter Thompson, DDB, and Leo Burnett.
From there I joined Cossette Communications and progressed into the role of Vice President, National Client Leader and led award-winning creative campaigns for brands like General Mills, Coca Cola and Nike.
In 2009, I was asked to take on role of Vice President, Marketing and Communications for the Heart and Stroke Foundation. In my three years there, my team and I developed and launched several groundbreaking initiatives including the first ever integrated national brand and fundraising campaign ‘Make Death Wait’.
Consulting became my full-time focus in 2012. I consider it a privilege and pleasure to be able to leverage my experience and expertise to help my clients unearth their potential and use it to drive business results.
When I’m not working with clients, I enjoy creating connections with other female entrepreneurs at the Verity Club, learning about – and working on – self-care, maintaining my ‘cool aunt’ status with my niece and nephew and supporting local entrepreneurs in my midtown Toronto neighbourhood.
Awards and Accolades
In my career I’ve been the driving force behind a number of high-impact campaigns – some of which have been recognized through global and national awards including:
- Gold SABRE award for PR 2016 (Plan International Canada)
- Named in KCI top 12 innovative fundraising campaigns for 2017 (Plan International Canada)
- Silver Cassie 2013 (Heart & Stroke Foundation)
- CMA Marketing Awards Gold 2012 (Heart & Stroke Foundation)
- CMA Applied Arts Gold 2012 (Heart & Stroke Foundation)
- London International Advertising Awards, 2003 (Coca Cola)
- Advertising and Design Club of Canada, 2003 (Coca Cola)
- Nike Global recognition for Women in Sport, 2003 (Nike)
- One Show, Certificate, TV Broadcast, New York, 2000 (General Mills)