“Lisa is the rare consultant who actually adds capacity. She truly seeks to understand your business, its assets, and needs, and leverages her knowledge to truly work with and for you toward solutions that make sense. Lisa developed strategies for us in fund development and brand positioning, provides exceptional executive counsel, and facilitates the creative process to engage our staff, volunteers and stakeholders and to inspire collective vision. Trustworthy and highly intelligent with uncommon common sense, Lisa is a go-to professional you want on your Team.”

– Angelique Berg, CEO, Hypertension Canada

“Thank you for the significant leadership and facilitation roles you provided. Your knowledge of the not-for-profit world coupled with your extensive experience with agencies was truly invaluable. Our environment is a highly complex one, with multiple stakeholders, many of whom can only be swayed to decision by influence, not by authority.  Your experience in this arena allowed us to design a process that took this into account and got us to the final approvals of the architecture with satisfied, rather than frustrated, stakeholders. We have already begun to implement our Master Brand Architecture and are beginning to reap the benefits of a common voice for our brand.”

– Laura Syron, VP Community Programs, Princess Margaret Cancer Foundation

“I hired Lisa because of her strategic insights in brand building and ability to bring together incompatible groups and guide them to a unilateral solution and approach. The results [of her work] were excellent.  We achieved full support from all stakeholders, developed a brand story, and applied changes throughout the business – from our philosophy and vision to the manufacturing and designing of the clothes and finally into the look of the stores.”

– Arlene Lebovic, Director of Marketing, Tabi International

“In my professional opinion Lisa is an authentic, visionary leader who has the personal and professional capacity inclusive of knowledge base, skill set and personal talents, to add incredible value to a diverse spectrum of businesses and organizations. She was responsible for vision casting, developing and bringing to market a brand architecture and resulting brand campaign for the Heart and Stroke Federation. …This level of strategic design and national integration had never before been achieved at Heart & Stroke. Lisa’s leadership were critical to our collective success.”

– Diana Krecsy, CEO Heart and Stroke Foundation, Alberta

“When I came to Lisa to help me with my branding, I was an experienced business woman but fledgling entrepreneur.  I knew all the things I wanted to offer my clients.  Yet I struggled to articulate both the specifics and how everything fit together.

Before I met Lisa, my messages were confusing and falling flat.  Lisa immediately cut through my scattered thoughts to the essentials, identified what would resonate with people, and helped me formulate a coherent brand that was easy for me to present.

I loved working with Lisa.  I particularly appreciated her sharp mind and wise insights, as well as the heavy dose of Zen she brought to all  our conversations.  I’d highly recommend Lisa to any entrepreneur who is trying to figure out how to present herself to the world.”

– Heather Kerr, Coach, Graced Canvas

“I’ve had the pleasure of knowing and directly working with Lisa Chicules on several occasions since 2001. Our partnership began on the Nike business and has continued ever since. I place great value in Lisa’s competencies as a critical thinker and results-oriented leader. Lisa has always been a trusted partner with exceptional strategic insight who can build collaboration in teams. Lisa brings out the best of those around her, seeking to understand individual stakeholder motives and drivers. She’s meticulous and driven to deliver results, without fail.”

– Randy Weyersberg, Chief Marketing Officer, Meridian Credit Union

“Lisa is a great thought partner when you want to create clarity around how to position your brand. She asks excellent questions to get you thinking and helps find the words and phrases that best express your ideas and match your unique brand and services.  She is a brilliant strategist and business thinker who understands the importance of investing every valuable marketing dollar to create positive business outcomes.”

– Elaine Maxwell, Consultant/Coach, Elaine Maxwell & Associates Coaching

If you lead a business, corporation, or not-for-profit organization and would like to chat about how I can support your vision and help bring it to life, I’d be delighted to speak with you.